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Has the response to your e-mail
promotions taken a nose-dive?
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...
Then you will want to pay
close attention to this article!
If
the response to your e-mail marketing promotions has taken a nose-dive
recently, hear me out on this:
Every
time someone announces that they've just discovered the "next big
thing" in online marketing, I'm naturally a little bit skeptical.
So
when I heard that world-renowned Internet marketing expert Corey Rudl
has a "revolutionary" new product, I wasn't sure what to expect!
But
then I read his article -- the one that's included here. And let me
just say that I know my marketing techniques will be drastically
different from now on!
I
strongly
suggest that you read this!
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From:
Corey Rudl
Internet Marketing Center
Over
the past few months, a number of my subscribers have been asking me
about the latest marketing technology to hit the Internet.
It's
called "direct-to-desktop" publishing, and right now, it's the
exclusive property of Fortune 500 companies who are paying tens of
thousands (even hundreds of thousands!) of dollars to have hotshot
developers create custom software that lets them cash in on the new
technology.
Direct-to-desktop
publishing gives these elite companies the kind of advantages that most
Internet marketers can only dream about...
- 100%
guaranteed message delivery
- Instant
messages that appear in full color and sound, right on a
customer's computer desktop
- An
exclusive, private communication channel
with loyal customers and subscribers
...
All in a customized, branded window with their company logo at the top.
When
you visit one of these companies' web sites (think online music stores,
sports fan sites, entertainment sites, and so on), you'll see an offer
that says something like "Click this button to receive instant updates
direct to your desktop."
Click
the button and you'll download a small, customized "reader" application
that lets your computer receive messages from the company.
The advantages of
'Direct-to-desktop'
Direct-to-desktop
publishing lets you send HTML messages directly to your customers'
desktops -- instantly, reliably, and electronically -- without having
to wrestle with e-mail filters, bounce backs, or competition.
Once
customers sign up, they don't have to check their e-mail or visit your
web site to get your latest news or updates. A flashing desktop icon
alerts them as soon as they receive a message from you -- and all they
have to do is click to read it.
It's
brilliant. The system doesn't use e-mail, yet it is 100% opt-in --
subscribers simply turn off the program if they wish to stop receiving
messages.
...
It's a win-win situation for everyone involved: Subscribers receive
messages only from companies they trust. No spam, no pop-ups, no
third-party ads... just legitimate messages from a sender they want to
hear from. And companies get to deliver their messages without ISPs or
e-mail filters getting in the way.
The right technology at the
right time
Here's
the bottom line: E-mail marketing is getting more and more complicated.
While e-mail is still a powerful marketing tool (Proof: I used it to
make more than $2.4 million last year, and I'm on track to do the same
again this year), these days you need to work harder than ever to keep
in touch with your list of customers and subscribers. Here's why:
- Subscribers
change their e-mail addresses, leaving you without a way to contact
them.
- Your
legitimate messages get wrongfully trashed by overactive junk mail
filters.
- People's
free e-mail accounts fill up quickly, causing your messages to bounce
back.
- And
even when your e-mail makes it into a subscriber's inbox, it can get
lost in a sea of newsletters, personal messages, promotions, and spam
if you don't know what you're doing.
For
these reasons, many marketers are looking for opportunities to use this
new direct-to-desktop technology as a "partner" tool that works
hand-in-hand with their e-mail and advertising campaigns.
Unfortunately,
there are still a few problems with it...
The 'big guys' have cornered
the market
Right
now, the Fortune 500 companies have cornered the market on
direct-to-desktop publishing. And for good reason -- they've been the
only ones who could afford it!
These
companies have paid huge sums of money to have software developers
convert their company materials into compatible content. They've hired
professional designers to come up with attractive, customized
"reader"applications they can send to their subscribers. And they've
put tons of money into developing flashy graphics, streaming audio, and
video clips to send out.
There
is a tremendous opportunity for marketers to be at the very front of
the curve, taking advantage of this red-hot new technology to get
secure, direct access to the desktops of your customers... But
unfortunately, it's next to impossible for the average person to get
set up with direct-to-desktop technology right now.
You
need to know a programming language like XML to create your content
"feed." And unless you're willing to hire some expensive software
developers, your subscribers will have to use a generic "newsreader"
application to receive your messages.
Where this new technology is
heading
The
current situation of direct-to-desktop publishing reminds me of the way
things looked on the Internet five years ago, when most companies
didn't have web sites yet. Only a few highly funded Internet start-ups
(remember the dot-com boom?) had the money, software, and skills to
develop a professional site.
Then
a few companies started looking at how to make web design accessible to
the public -- and now, user-friendly web design software has made it
easy for anyone to create a professional-looking e-commerce web site in
minutes!
The
same thing happened with e-mail marketing. At first, it was just a few
entrepreneurs testing the water to see if there was a way to avoid
paying postage for direct mail promotions -- and now, thanks to e-mail
automation software, it seems like every company is using e-mail to
distribute their promotions and newsletters.
And
now, the same situation has come up again. This technology will become
mainstream in the future, but it's those who get in on it FIRST who
will see the biggest profits from it. And at the moment, it's just now
affordable for all of us smaller companies that don't make billions of
dollars a year.
All
the best...
Corey
Rudl
Internet Marketing Center
I'll let you in on a 'little secret'...
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I
know from talking to Corey that he just didn't think it was fair that
Fortune 500 companies are the only ones that can afford this
technology, while marketers like you and me have to settle for
inferior, stop-gap solutions.
And
I know that he and his team have been quietly working on a solution to
allow "regular" small online business owners start using
"direct-to-desktop" technology for a tiny fraction of what those
Fortune 500 companies are paying...
Just
recently, Corey released his powerful new solution to a
select group of his customers and subscribers...
complete with customization, branding, and tracking tools BEYOND what
these $10,000+ solutions typically offer.
And
now YOU have the opportunity gain a HUGE advantage
by making sure you reach the market with this FIRST -- long before your
competitors even know it exists!
Go
to: http://www.marketingtips.com/desktop/t/944248
...
but don't delay, because like Corey said, the marketers
who use this first will be the ones to see the biggest profits.
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I
hope this information helps you kick your online marketing into the
next generation!
Bryan
Jones
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